Niche marketing strategies is not just a fancy word. It equals more dollars for you and a business that equals laser focus and that = success!
I show you how to stand out from the crowd and skyrocket your business with my niche marketing strategies.
For some strange reason people are afraid of Niche Marketing. They want to know what is Niche Marketing?
One of the main concerns I hear from clients is “I don’t want to leave anyone out. ” Or “How do I know what my niche is?”
I bet you’ve asked yourself this same question…am I right?
This type of thinking tends to stop people from actually using Niche marketing strategies .
The problem with that is lack of focus on a particular area. You don’t want to be all over the place. Instead be in the right place=where your clients are.
When looking at your business or practice in order to set yourself apart you want to have a specialty. This is where you shine the brightest. How to get to that point would start with an area you know and love.
For example: If you are a life coach and your speciality is weight loss and health instead of marketing yourself as a life coach, your niche would be fitness and your focus health.
You can even go as far as to call yourself a “Fitness Coach”, “Health Coach” or “Weight Loss Coach.”
Your target can be anyone that is interested in health nutrition and weight loss. The important thing is you always want to have a target audience.
To narrow down your niche start with what you are passionate about. Write a list of the things you love to do. Then write a list of the things you know how to do.
From that list you will see the obvious pop out.
If you have two areas that seem neck and neck always go for the one you love the most. If you choose a niche you love then you will prosper.
The energy you get from doing something you are connected to is powerful.
Everyone needs a great tag line so people know what your niche actually is. This is also refereed to as your HUB statement. That is the hottest unique benefit you offer.
This should be one sentence that explains what you do. Once you say it people know right away what to expect from your business or service.
For example I am a marketing/business coach. My HUB statement is: partnering with entrepreneurs and professionals to create balanced lives while earning more money.
From that statement you know who I work with, what I do and what you get (the benefit). And you know all that in under a minute.
That statement can easily fit on your business cards.
I also use it on all my advertising, social media. It’s on my signature line in my correspondence e-mails and it is on my website.
I have the talent and expertise to grow a new business so fast that it becomes successful in its first year. It explodes the second year and so on.
I have done that for myself and many others in the past. It comes naturally and easily to me.
I also love being apart of building something new and watching it grow.
It seemed natural that I would then partner with professionals to accomplish the same thing I have accomplished and guide them to that same success.
This doesn’t mean that other type of people won’t seek you out. They will and you can then choose to help them or refer them out.
This brings up another reason for networking with in your industry.
When working with people in your niche be prepared to give referrals.
In creating these types of business relationships you will get referrals by the dozens.
You will have more business than you know what to do with. Stick to doing what you love with the type of people who have the same love.
If you are networking on the internet and your niche is health then find health websites. Look for health themed networking sites you can join.
This is where you will find the people who are interested in your business or service.
Many of these sites are free and I list quite a few of them in my article Small business marketing tips. Once you are on these sites networking becomes easier if you are niche marketing.
You also want to focus on your target market when using social media. It’s important to seek out the type of people who would be interested in your business and follow them.
What you don’t want to do is create a large following of people just to increase the number of followers.
That is a waste of time. In the long run, you will end up frustrated and feeling as if social media is not a great avenue to get clients. Nothing could be farther from the truth.
Another reason you want to have a niche is to gain trust. In order for you to get business, people have to trust you.
It is easier to build trust if you are focusing on a particular area. Then become an expert in that area. You don’t need to cover everything so you’re not really gaining any one area of expertise.
Let’s take niche marketing strategies one step further…I have been helping people reach six and seven-figure incomes for over twenty years.
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Good company in a journey makes the way seem shorter. — Izaak Walton
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